Wow! What joy! Since launching RareFlare.com last year both myself and my brand have experienced uplifting growth spurts. Choosing to leave my corporate and cold job behind to follow my dream of being a Stay at Home MoMpreneur (SAHM) has by far been the best decision of my life. Becoming a “Mommy” has caused me to really take notice of how much opportunity lays before me everyday. Witnessing the growth of my little one reminds me to make progression daily just as he does. Applying my renewed outlook on life to my passion for fashion has been instrumental in the success of Rare Flare thus far. Therefore, my son is my biggest inspiration!
Writing has always been a passion of mine so I was excited about using Rare Flare as a vehicle to start my own blog. However, due to the time constraints of being a new mother and business owner, I soon learned that I needed to better adjust to my new roles first. Instead, I decided to focus less on blogging and more on expanding my fashion and social media network. It was important to me that when RareFlare.com launched that there was an audience to share it with other than my friends and family. So, I came up with the idea to do a 31 day countdown on Instagram & Facebook to generate followers. Each day I posted a new item that would be available once the site launched.
Although this is my first official blog, as previously stated, I have been using Instagram as an outlet to document the happenings of #RareFlare. If you do not currently follow @RareFlare I invite you to do so and review what has been on going since last September. However, I will review a few highlights here.
Prior to the launch, I was so focused on my web platform that I had not yet considered vending at special events and trade shows. That is, until I was approached by the very talented and beautiful event producer Miss Dunnie O to participate in the Facet Fashion & Beauty Expo. This was not just a simple table and rack set up, but rather, a 10' x 10' space enclosed in 3 blank walls. I was a little nervous about taking on such a huge project but my previous visual merchandise skills kicked in and once I got going it was like recalling how to ride a bike. I was very happy with my set up, the amount of sales, and the celebrity recognition of my brand. See pictures below:
Following that milestone came the first Rare Flare Look Book! I tackled being the creative director and key stylist head on in addition to posing as my disco diva fashion alter ego "Mrs. Rare Flare". My plate was very full but with the help of my husband and the many other talented people that I got to collaborate with, it moved along quite nicely. There were a few lessons learned, however I am happy with the outcome. With all that I am learning, I look forward to producing more. >>Click<< to review the look book and be sure to check out all the talented folks who helped make it a success. Below is a behind the scenes shot of me organizing looks.
There is so much more that happened this past year including my week in Las Vegas during Magic Market Week and vending at over 10 events. I would love to share every detail here but I am so consumed with the future of RareFlare.com that I decided to focus my time on year 2. However, below is a photo of a recent vendor experience that really solidified for me the potential of Rare Flare. The beautiful mind pictured with me below later booked me as a stylist for her project but read the caption below to learn the primary reason this moment warmed my heart.
Time sure flies when you're having fashion fun! I have been to more fashion and beauty related events in one year than in my entire lifetime. I appreciate everyone that I have built relationships with a long the way. Most of all, I appreciate my customers. Thank you so much for allowing me to Illuminate Your Style! In general, thank you to everyone who has supported my brand. Whether you liked my posts, followed my journey, featured me, collaborated, viewed the site, or purchased something, I truly appreciate you. There is so much in store that I'm dying to share so please keep in touch. In addition to restocking vintage I will be introducing Rare Flare Baubles, an original jewelry line designed by me. Stay tuned and drop me a line below.
Mrs. Rare Flare